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Unlocking Home Healthcare Revenue - MAC System Beyond Hospitals

Last Updated: 04/02/2026

Case Organization

RF Health

https://www.rfhealth.com/

10022 Lantern Rd. Suite 100

Case Contributors

Case Disciplines

Growth Strategy Marketing Sales & Business Development

Skills & Expertise

Business Model Design CMS and Healthcare Policy Research Competitive Market Analysis Cost Structure Analysis Critical Review and Validation of AI-Assisted Outputs Customer Segmentation and Targeting Data Analysis and Visualization Data-Driven Business Strategy Excel or Google Sheets for Financial Modeling Financial Modeling and Forecasting Generative AI for Research and Financial Modeling Support Go-To-Market Strategy Google Docs for Business Case Development Google Slides or PowerPoint for Executive Presentations Healthcare Market Research KPI Development and Performance Measurement Logistics and Supply Chain Cost Planning Operational Cost Analysis Partnership and Channel Strategy Profitability and Margin Analysis Regulatory and Compliance Analysis Reimbursement Landscape Analysis Remote Patient Monitoring (RPM) Strategy Rent vs Buy Financial Analysis Revenue Modeling and Pricing Strategy Risk Assessment and Mitigation Sales and Distribution Strategy Scenario and Sensitivity Analysis Strategic Writing and Executive Communication Unit Economics Analysis Value Proposition Development
Background & Objective

The challenge or opportunity you are trying to address for the organization.

RF Health is a pioneering company dedicated to transforming healthcare through cutting-edge technology, improving patient care and quality of life. The company has developed the MAC System—a revolutionary medical device cleared by the FDA for hospital and at-home use.
Learning Objectives

This is what students will learn as they complete the case.

As healthcare continues to shift beyond hospital settings, companies must navigate complex reimbursement systems, pricing models, and care delivery innovations to successfully reach patients at home. In this case, students take on the role of strategic advisors helping RF Health expand its FDA-cleared medical device into the at-home market. By integrating financial modeling, healthcare policy analysis, and go-to-market strategy, students will develop a scalable and financially viable approach to unlocking new revenue streams while improving patient access and outcomes. 

Students completing this case will be able to: 

  • Analyze the reimbursement landscape for at-home medical devices, including CMS processes, regulatory considerations, and payer incentives that impact market entry. 
  • Evaluate how reimbursement timing, rates, and uncertainty influence pricing strategy, revenue potential, and overall business viability. 
  • Assess the cost structure and operational requirements associated with deploying a medical device in the at-home setting, including logistics, reprocessing, and support services. 
  • Compare rental, purchase, and hybrid pricing models to determine their impact on cash flow, customer adoption, and long-term profitability. 
  • Model financial scenarios that incorporate reimbursement pathways, pricing strategies, and operational costs to evaluate margins and scalability. 
  • Prioritize go-to-market channels and partnership strategies that can efficiently reach patients, providers, and healthcare systems in the at-home market. 
  • Develop a commercialization strategy that aligns reimbursement dynamics, pricing decisions, and distribution models with sustainable growth objectives. 
  • Evaluate the role of remote patient monitoring (RPM) and device connectivity in improving utilization, supporting reimbursement, and enhancing patient outcomes. 
  • Synthesize regulatory, financial, and market insights into a cohesive, execution-ready business plan for expanding the MAC System beyond hospital settings.
Key Action Items

These are activities and action items you might want to complete in order to achieve the expected outcomes.

Milestones
Milestone #1
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Milestone #3
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Milestone #4
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